A one-off Rolls-Royce designed exclusively for one customer has been revealed at the Concorso d’Eleganza Villa d’Este car show in Italy.

  • Based on Phantom Coupe
  • Entire body given design overhaul
  • Features large panoramic glass roof and 6.7-litre V12 engine
  • Rumours of $12.8 million (£9.9 million) price tag

Known as the Sweptail, the bespoke one-off model initially started as a Phantom Coupe back in 2013 but was given a complete visual redesign for one of Rolls-Royce’s most valued customers. The name is inspired by its distinguishable ‘Swept-tail’ rear, a style that was influenced by a range of 20th century Rolls-Royce models.

Rolls-Royce Sweptail 2017 - Front Rolls-Royce Sweptail 2017 - Rear

The front of the Sweptail still noticeably resembles that Phantom, however its grille has been enlarged to become the biggest of any modern Rolls and is now made from solid aluminium. The back of the car is naturally the most significantly modified area, with the whole shape of it tapering into a sharp point. A huge panoramic glass roof then completes the look.

Rolls-Royce is every bit an elite ultra-luxury brand, and the Sweptail epitomises that. It literally looks like nothing else on the road, and oozes wealth and class everywhere you look.

Inside the Sweptail you’ll notice the two rear seats have been removed and replaced with a hat shelf, another change influenced by the 1920s and 1930s Rolls-Royce grand tourer models. Under the hood sits a 6.7-litre V12 engine untouched from the Phantom it started life as, giving it 453 bhp, 531 lb-ft of torque and a limited top speed of 155 mph.

Rolls-Royce Sweptail 2017 - Top

As you’d expect no price for the Sweptail has been revealed by Rolls-Royce, but rumours heavily suggest it costing a whopping $12.8 million (£9.9 million) – the most expensive new car ever built. That’s some way above the £347,256 price tag of a standard Phantom Coupe, but then again it did take four years to build.

My thoughts

This new Rolls-Royce seems to be a big topic of conversation at the minute, no doubt due to its insane near-£10 million price tag. Yes, it’s a huge amount of money to pay for a car, but you’re owning a one-off bespoke car that’s been produced to your liking by one of the most prestigious car manufacturers in the world.

Personally, I think it’s an absolute work of art. Rolls-Royce is every bit an elite ultra-luxury brand, and the Sweptail epitomises that. It literally looks like nothing else on the road, and oozes wealth and class everywhere you look.

I guess it’d probably do as a daily to and from work…

Rolls-Royce Sweptail 2017 - Hat Shelf

Calvin Fehr

I'm a car fanatic that buys cars, sells cars, reviews cars and does pretty much anything else to do with cars. I drive different cars daily from Fords to Ferraris, and video myself on my journeys to and from work.

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